Our brand story

Whanganui is no ordinary place. It’s layered with story. A centre of whakapapa and creativity, of innovation and identity. The awa is ever-present in the life of this rohe. It shapes how we understand, care for and relate to each other and our environment. 

You can feel its energy in the rhythm of daily life and it lights up everyone who calls Whanganui home.
 
It lives in our district’s reputation for art and design, our openness to innovation and our outstanding built environment and heritage.
 
This is our home, not just the place we work. At Whanganui District Council, we celebrate Whanganui’s energy, activating it to build a district where we work in unison with Hapū and Iwi, creativity is alive and te taiao is respected and restored.
 
Everything we do is about making life better for the people who call Whanganui home. It’s in the essentials like keeping our roads safe, joint environmental strategies and managing rates.
 
We’re committed to showing up, listening and learning. Step by step, alongside our people, through shared mahi and connection, we’re shaping a vibrant district that is uniquely Whanganui.

whakapapa – genealogy
awa – river
rohe – district
hapū – subtribe
iwi – tribe
te taiao – natural world
mahi - work

Download our logo(ZIP, 563KB)

Our logo is available in multiple colours, if you would prefer a coloured option please email communicationsteam@whanganui.govt.nz